Every property in one place
Time, transform, layout, appearance, fill. The values a shot is made of, editable where the shot lives rather than in a dialog.
IMAGINATION, IN MOTION
Creative software
for generative media.
We build tools for a new generation of filmmakers.
From the first idea to the final frame.
THE NEXT CREATIVE CHAPTER
The possibilities are changing.
The tools should, too.
Generative models are opening up entirely new ways to create. We’re building the software that puts those possibilities into your hands, with the precision, freedom, and flow that creative work deserves.
OUR FIRST PRODUCT · IN DEVELOPMENT
Frameby SeventeenLabsOne timeline.
A whole new way to create.
Frame is a generative video editor, built to bring your footage, your ideas, and generative models into the same creative space.
Discover Frame❙❙ Scene 01 · 1080p · S3 · L14 onboard · v04 Active14:18
The arrival#3 · LAP 14 / 22The beginning of something.00:00:14:1824 fps · 1920×1080 · Rec.709
Captions
Sequence
Graphics
Group
B-Roll
A-Roll
Audio 1
Music Bed
INSIDE THE PREVIEW
What you are looking at.
Tracks that know what they hold
Video, audio, captions, graphics and adjustment layers, each typed and stacked, with waveforms drawn where sound is.
A model is another source
Generated material arrives on the timeline as a clip like any other — trimmed, moved and replaced with the same tools.
A glimpse of what we’re building.Concept preview · Interface in development
WHAT WE’RE BUILDING TOWARD
Built to hold
the whole process.
Four things Frame is being designed around. None of them are finished, and all of them are why we started.
Footage and generation, side by side
What you shot and what you generate live on the same timeline, so choosing between them is a creative decision rather than a technical one.
ONE TIMELINEIN DEVELOPMENT
Generation where the work happens
Prompting, revising and placing a shot without leaving the edit. Less moving between tools, more staying with the idea.
IN THE WORKFLOWNO ROUND TRIPS
The details stay yours
Direction, timing, texture, feeling. The model can propose; the cut is still yours to make.
YOU DECIDE
From the first idea to the final frame
A place for the rough version and the finished one, without starting again somewhere else when the work gets serious.
EARLY TO FINAL
HOW IT FITS
The round trip,
removed.
What the work looks like now, and what Frame is being built to replace. The right-hand column is intent, not a feature list.
TodayThe intent
Trying an idea
Export a plate, prompt somewhere else, download, re-import, re-cut.
Generate against the shot where it already sits on the timeline.
Changing your mind
Start the round trip again, and hope the new version still cuts.
Adjust and re-run in place, with the edit around it intact.
Keeping track
Versions spread across tools, folders and file names.
One project holds every attempt, in the order you made them.
Finishing
Rebuild the edit in a finishing tool once the look is agreed.
The same timeline carries from the first rough to the last frame.
BUILT AROUND THE WAY YOU THINK
More possibility.
Still your vision.
The creative comes first.
Start with what you want to make. The technology should follow your intent and give you room to explore.
Generation belongs in the workflow.
Creating and editing should be one continuous process. Less moving between tools. More staying with the idea.
You make the decisions.
Direction, timing, texture, feeling. The details that make the work yours should always remain in your hands.
ROOM TO IMAGINE
There’s more than
one way to see it.
Strange worlds. Familiar feelings.
Tools for wherever the idea takes you.
WORLD BUILDING
Worlds worth getting lost in.
Visual explorations · Concept imagery
01 / 03
WHO IT’S FOR
Made for people
who finish things.
Frame is being shaped with a specific kind of work in mind. If this sounds like yours, we want to hear from you.
01
Directors and editors
You cut your own work, and you want generation on the timeline rather than in a browser tab you keep switching to.
02
Small studios
A few people, a lot of output, and no appetite for another tool to administer on top of the ones you already run.
03
Anyone starting from nothing
No footage yet — an idea and a deadline. The timeline is where it stops being a pitch and starts being a film.
THE PROJECT BEHIND THE TOOLS
A little lab.
A wider lens.
SeventeenLabs is an open project building creative software for generative media. It is not a company with a roadmap to defend — it is a place where the tools get made in public, starting with filmmaking.
More about SeventeenLabsHOW TO GET INVOLVED
Ways in.
Frame is in development. These are the three doors that are open while it is.
BY APPLICATIONWHILE IN DEVELOPMENT
Early access
We’re working with a small group of filmmakers and studios while Frame takes shape. Tell us what you make.
Apply for accessOCCASIONALNO NOISE
Product updates
News as Frame comes together, and an invitation when the next group opens up.
Join the listDIRECTNO TICKET SYSTEM
Talk to us
Working on something that needs tools which don’t exist yet? That’s the conversation we want to have.
hello@seventeenlabs.ioWHAT HAPPENS NEXT
Three steps, no theatre.
What applying for early access actually involves, so you know before you spend two minutes on it.
You tell us what you make
A short form. What you’re working on, and what keeps getting in the way of it.
We talk
A conversation rather than a demo script. We’re working out whether Frame is useful to you yet — the answer is sometimes no.
You get in, or you get a date
Groups are small while it’s in development. If this isn’t the right moment we’ll say so, rather than leave you on a list.
QUESTIONS
Before you ask.
Can I use Frame today?
Not yet. It’s in development, and we’re working with a small group during early access. Applying puts you in line for the next one.
What will it cost?
Pricing isn’t set. We’d rather work out what the tool is worth with the people using it than announce a number before it’s finished.
Which models will it work with?
That’s part of what we’re working out. The intent is an editor that isn’t tied to one provider, so the models can change without the work changing.
Is SeventeenLabs only building an editor?
Frame is the first thing we are building. SeventeenLabs is the project around it — open work on creative software for generative media, with a wider set of tools in mind.
WHERE IT’S GOING
Honest about the state of it.
Frame is unfinished. This is what we’re working on, what we’re still figuring out, and what comes after.
The timeline
Footage and generated material on one timeline, with the editing tools you would expect around them.
Model integrations
Which models, how they are addressed, and how to keep the editor from being tied to any one of them.
Working with others
Review, hand-off and shared projects. Real questions, but not the ones we are answering first.
LET’S MAKE SOMETHING NEW
The next frame
starts with you.
Be part of what we’re building.
Get product news and early access updates.